Established Since 1980  ·  Singapore

GolfMaster Asia One Stop Golf Services

Singapore's premier golf concierge — catering to avid golfers across the region. Whatever your golfing needs, just call us and we will deliver.

Our Services  ·  Tee Time Bookings

We Connect Your Tee Time

Guaranteed tee times for individuals and groups at premium venues across Singapore, Malaysia, Indonesia and Thailand — with customised itineraries and day trips.

Our Services  ·  Corporate Events

You Play Golf We Do the Planning

Full corporate golf event management — from consultancy and planning through to on-the-day operations. We have managed prestigious events including SingHealth Charity Golf 2014.

Our Products  ·  Golf Premiums

Corporate Logos on Golf Premiums

Titleist golf balls with logo and text printing, branded caps, bags, apparels, umbrellas, trophies and customised corporate gift packaging — daily special offers available.

Destinations  ·  Asia & Beyond

Tee Off Across The Region

From Ria Bintan's tropical fairways to the championship courses of Malaysia and Thailand — we arrange stay-and-play packages and day trips with complete logistical support.

Golf Handicap  ·  USGA Index

Your Official USGA Handicap Index

Maintain your Golf Handicap Index at an affordable annual term membership rate through Golf Allianze — SGA associate member, administered by our Handicapping Committee.

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40+
Years in Golf
6
Core Services
3+
Countries Served
5
Affiliate Partners
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To provide hassle-free golf service for a reasonable fee, without compromising on service quality standards — by striving to suit every golfer's needs and requirements.

Our Mission
Our Motto

A satisfied golfer will be a repeat customer, and through his or her referrals we will be marketed and introduced to new clients.

Who We Are

Golf Is Our Passion

We are a One Stop Golf Services Provider in Singapore, serving avid golfers across the region since 1980. From a single tee-time booking to full corporate tournament management, we handle every detail.

Our products and services include arranging golf bookings, managing golf events, organising tournaments, supplying golf premiums and corporate gifts, logo printing on golf balls, rental of golf equipment, golf lessons, proficiency certificates, and issuance of USGA Golf Handicap Index.

We also provide chartered bus services and transfers — from picking up golfers to dropping them back at their hotel, ensuring a complete and satisfying golf day's experience.

Our Story

A Brief History Since 1980

From a small golf booking agency to a full-service regional provider — four decades of growth, mergers and innovation.

Early 1980s
Palmer Golf Pte Ltd Founded
Formed as a premier golf agency under Mr. Jeffrey Sinniah, providing golf booking services to travel agencies, expatriates and corporate clients.
Mid 1990s
Rebranded as GolfMaster Pte Ltd
Palmer Golf became GolfMaster Pte Ltd, with a flagship store at Liang Court, expanding retail and wholesale operations.
1 July 1996
Steiner Services Formed
Under the guidance of Mr. Anthony Jeya, Steiner Services was established, expanding operations to Johor, Malaysia by organising many golf events and monthly medals.
1 January 1998
Renamed Steiner Golf Services
Steiner Services was formally renamed Steiner Golf Services to reflect its focused golf offering.
1 December 1998
Merger with GolfMaster Pte Ltd
Steiner Golf Services merged with GolfMaster Pte Ltd. Under Mr. James Ong, limousine transfers were introduced for hotel golf guests, expanding into a new market.
1 May 2002
GolfMaster Asia Pte Ltd Incorporated
The company became independent and embarked on regional expansion, providing golf bookings across Malaysia, Indonesia and Thailand, intensifying event management and golf premiums.
1 October 2009
Golf Allianze Division Established
Golf Allianze was formed as a golf handicapping division — a club without real estate. Through associate membership with the Singapore Golf Association (SGA), USGA Golf Handicap Index could be issued to clients.
1 December 2010
Restructured & Relocated to Vertex
GolfMaster Asia was restructured and relocated to the Vertex Office at 33 Ubi Avenue 3.
1 January 2012
Golf Allianze Becomes Separate Entity
Golf Allianze became independent, though GolfMaster Asia continues as its Managing Agent, administering handicap issuance through a dedicated Handicapping Committee.
1 January 2015
Logo & Website Revamped
GolfMaster Asia's brand identity, logo and website were comprehensively revamped and relaunched for the new era.
What We Do

Our Services

End-to-end golf management — from tee-time bookings to full tournament operations. Golf is our passion; service is our promise.

01

Tee Time Bookings

  • Individuals & Groups
  • Premium Golf Venues
  • Customised Itinerary
  • Day Trips & Stay-and-Play Packages
  • Malaysia, Indonesia & Thailand
02 🖥️

Golf Simulator

  • Practice at Driving Range
  • Play a Round of Golf — 9 or 18 Holes
  • Networking & Social Events
  • Club Fitting & Golf Coaching
03 🏆

Corporate Events

  • Golf Event Consultancy
  • Planning & Coordination
  • Full Event Management
  • On-the-Day Operations
  • Tournament Organisation
04 🎁

Golf Premiums & Corporate Gifts

  • Golf Balls with Logo/Text Printing
  • Caps, Bags & Apparels
  • Umbrellas & Trophies
  • Duffel & Shoe Bags (Embroidered)
  • Customised Packaging
05 🏌️

Golf Lessons

  • Golf Academy Programmes
  • Workshops & Clinics
  • Proficiency Certificates
  • USGA Handicap Issuance
06 📋

Golf Handicap (USGA Index)

  • Affordable Annual Term Membership
  • Official USGA Handicap Index
  • Via Golf Allianze (SGA Associate Member)
  • Administered by Handicapping Committee
Current Offers

Promotions & Special Deals

Check out our latest offers — call us at +65 9665 0100 to find out more or to make a reservation.

Featured Destination

Ria Bintan Golf Club

Promotional rates available for a round of golf, applicable for Day Trips and Stay & Play Packages. Stunning tropical course just a short ferry ride from Singapore.

Golf Premiums

Titleist Golf Balls — Logo Printing

Daily special offers on Titleist golf balls with logo and text printing. Perfect for corporate gifting, events and tournaments. Customised packaging available.

Membership

USGA Golf Handicap Index

Maintain your official Golf Handicap Index at an affordable Annual Term Membership rate through Golf Allianze, our associate member of the Singapore Golf Association.

Why Choose Us

The GolfMaster Asia Difference

With over four decades of experience, deep regional networks and a genuine love for the game, we deliver golf experiences that exceed expectations — every time.


We are contactable 24 hours a day via phone, fax, mobile, Skype, email, SMS or WhatsApp. Whatever your golfing needs, we are here to serve.

Get In Touch
🎯
One Stop Golf Provider
Bookings, events, premiums, lessons, transfers and handicaps — everything under one roof, one call away.
🤝
Personalised, Professional Service
Qualified and professional service, anytime and every time — tailored to suit every golfer's individual needs.
💰
Reasonable, Transparent Rates
Hassle-free golf service at fair prices, without compromise on quality. Our clients enjoy great value consistently.
🌏
Regional Expertise
Deep networks across Singapore, Malaysia (Johor, KL, Langkawi), Indonesia (Batam, Bintan) and Thailand built over 40+ years.
📞
24-Hour Reachability
We are reachable by phone, email, SMS or WhatsApp at any time of day — on trip or off.
🚌
Chartered Transfers Included
We arrange chartered bus services and transfers — picking up golfers and returning them to their hotel for a seamless experience.
Our Network

Affiliate Partners

We work closely with a trusted network of affiliate partners across the golf and services industry in Singapore.

Golf Allianze Pte Ltd
Champions Golf Pte Ltd
Honshin Golf Academy
Gerard Business Services Consultancy
Shiners Facilities Pte Ltd
Client Feedback

What Our Satisfied Clients Say

Very efficient and prompt services. Satisfaction guaranteed.

Keith Kooh
CEO, Chrysalis Forte

Reasonable rates, quality service. Best in town. Thank you.

Mohan Das
Director, Media Face
Recent Events

Events We Have Managed

We have had the honour of managing prestigious golf events and tournaments across Singapore and the region.

December 2016

Golf Allianze 2016 Gold Medal

Tanah Merah Country Club — Tampines Course

A fun and enjoyable Christmas and Year-End event that drew the curtains on the Tampines Course before it closed for renovations in 2017. A memorable occasion for all members.

August 2014

SingHealth Charity Golf 2014

Sentosa Golf Club — Tanjong Course

"On Course for Cure" — a prestigious charity golf event held on 7 August 2014. We had the honour of working closely with the SingHealth team to manage this event from planning through to operations.

Reach Us

Get In Touch

Whatever your golfing needs, we are here to serve you. Let us know your enquiries and requirements.

📍
Corporate Office
33 Ubi Avenue 3, Vertex (Tower A)
#08-68, Singapore 408868
📞
Telephone
+65 6747 4898
📱
Mobile / WhatsApp
+65 9665 0100
📠
Fax
+65 6747 4878
Business Hours

9:00 am – 7:00 pm, Mondays to Fridays.
We are reachable by Phone, Email, SMS or WhatsApp at any time — 24 hours a day.